Focus your precious resources with Predictive lead scoring

Predictive lead scoring allows you to concentrate your sales effort on the leads with a high probability to convert to customers. It lets you connect quickly with your potential customers.

Predictive lead scoring is more efficient than scoring performed in a traditional way.

Without predictive lead scoring, your sales ressources are allocated almost equally on all leads. Knowing that a small portion of the leads will convert, this allocation of sales resources is inefficient.

Inefficient use of resources

Predictive lead scoring is one of Predictive analytics applications. It uses Machine learning algorithmes to compute a score for each lead. This gives the probability for the lead to become a customer.

Your sales organization can then focus on the leads with the highest scores. This reduces your costs and improves your sales efficiency.

Lead scoring improves your efficiency

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Discover more analytics applications by clicking on the following links:

• Know your customers better with customer segmentation.
• Make smarter decisions with Predictive analytics.