Get to know your customers better with customer segmentation
Customer segmentation provides a deeper understanding of your customers.
Clustering or segmentation algorithms look for similarities between customers and divides them into different segments based on several criteria.
Customer segmentation allows personalization of marketing
Depending on the characteristics of the different segments, and how much each one is important to your business, you can target each segment with a different strategy. This allows the personalization of your marketing messages and promotion policy.
This leads to cost reduction and increased marketing efficiency and can have a positive impact on your strategy and your positioning.
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